Broccoli prices today, Atlanta
Wholesale price per case, updated Thursday, November 12, 2026
On November 12, 2026, wholesale broccoli (cartons, bunched 14s) from California traded at $30.00 a case in Atlanta, inside its usual range of $28 to $40 for this time of year. The market is unsettled: recent prices and shipping points disagree on direction.
- Today
- Unchanged
- For the season
- Normal for the seasonusually $28 to $40
- Next 2 weeks
- Unsettled
What to do
Recent prices and shipping points disagree on direction, so there's no call. Stay close to your supplier on price.
Supply news
Shipments 13% below last year.
Show the numbers
| Week of | Case price | Usual range |
|---|---|---|
| Nov 9, 2026 | $30.00 | $27.77 to $39.57 |
| Nov 2, 2026 | $30.00 | $29.33 to $39.07 |
| Oct 26, 2026 | $28.80 | $28.62 to $37.44 |
| Oct 19, 2026 | $28.50 | $28.81 to $37.44 |
| Oct 12, 2026 | $28.50 | $29.05 to $37.64 |
| Oct 5, 2026 | $28.50 | $29.19 to $37.95 |
| Sep 28, 2026 | $30.10 | $29.19 to $34.98 |
| Sep 21, 2026 | $30.50 | $30.12 to $34.32 |
| Sep 14, 2026 | $27.60 | $29.07 to $34.03 |
| Sep 7, 2026 | $27.50 | $28.00 to $32.80 |
| Aug 31, 2026 | $28.50 | $27.29 to $31.03 |
| Aug 24, 2026 | $28.50 | $26.90 to $28.46 |
| Aug 17, 2026 | $28.50 | $26.13 to $28.19 |
| Aug 10, 2026 | $28.50 | $26.13 to $28.10 |
| Aug 3, 2026 | $28.50 | $26.13 to $28.74 |
| Jul 27, 2026 | $28.50 | $26.23 to $29.91 |
| Jul 20, 2026 | $28.50 | $26.23 to $31.23 |
| Jul 13, 2026 | $28.50 | $26.80 to $31.50 |
| Jul 6, 2026 | $28.50 | $26.82 to $32.36 |
| Jun 29, 2026 | $28.50 | $25.01 to $33.43 |
| Jun 22, 2026 | $28.70 | $24.82 to $29.38 |
| Jun 15, 2026 | $29.00 | $24.66 to $28.04 |
| Jun 8, 2026 | $29.00 | $23.67 to $27.54 |
| Jun 1, 2026 | $29.00 | $23.67 to $27.33 |
| May 25, 2026 | $29.50 | $23.58 to $27.33 |
| May 18, 2026 | $29.50 | $23.67 to $27.33 |
| May 11, 2026 | $29.50 | $23.71 to $27.30 |
| May 4, 2026 | $29.50 | $23.70 to $27.85 |
| Apr 27, 2026 | $29.50 | $23.50 to $28.46 |
| Apr 20, 2026 | $29.60 | $23.45 to $29.18 |
| Apr 13, 2026 | $24.00 | $23.30 to $28.89 |
| Apr 6, 2026 | $20.00 | $23.30 to $28.04 |
| Mar 30, 2026 | $20.00 | $23.29 to $26.14 |
| Mar 23, 2026 | $20.00 | $23.22 to $25.56 |
| Mar 16, 2026 | $25.00 | $23.17 to $24.77 |
| Mar 9, 2026 | $28.70 | $22.95 to $24.89 |
| Mar 2, 2026 | $43.50 | $22.67 to $25.22 |
| Feb 23, 2026 | $43.50 | $22.67 to $25.89 |
| Feb 16, 2026 | $43.50 | $22.95 to $26.11 |
| Feb 9, 2026 | $40.70 | $23.70 to $26.55 |
| Feb 2, 2026 | $29.50 | $24.08 to $26.55 |
| Jan 26, 2026 | $24.00 | $24.08 to $27.85 |
| Jan 19, 2026 | $20.50 | $24.08 to $30.11 |
| Jan 12, 2026 | $20.70 | $24.34 to $31.31 |
| Jan 5, 2026 | $21.50 | $24.28 to $31.46 |
| Dec 29, 2025 | $21.00 | $24.47 to $31.46 |
| Dec 22, 2025 | $20.50 | $27.33 to $38.31 |
| Dec 15, 2025 | $22.30 | $27.33 to $40.72 |
| Dec 8, 2025 | $29.50 | $27.33 to $40.35 |
| Dec 1, 2025 | $27.10 | $27.51 to $40.35 |
| Nov 24, 2025 | $27.00 | $27.64 to $40.22 |
| Apr 28, 2025 | $25.00 | $23.50 to $29.94 |
| Apr 21, 2025 | $24.80 | $23.50 to $30.73 |
| Apr 14, 2025 | $22.25 | $23.50 to $29.74 |
| Apr 7, 2025 | $22.50 | $23.50 to $29.08 |
| Mar 31, 2025 | $22.50 | $23.45 to $27.73 |
All markets
USDA’s latest quote. Each market shows its own main pack and growing area.
| Market | Case | For the season | Next 2 weeks |
|---|---|---|---|
| New York (Hunts Point)Cartons, bunched 14s, California | $21.00 | Low for the season28% below usual | ▲ Firmingabout $24 |
| Los AngelesCartons, bunched 14s, California | $20.00 | Low for the season19% below usual | ▲ Firmingabout $22 |
| ChicagoCartons, bunched 14s, California | $22.50 | Low for the season30% below usual | ▲ Firmingabout $26 |
| PhiladelphiaCartons, bunched 14s, California | $23.00 | Low for the season16% below usual | ▲ Firmingabout $26 |
| BostonCartons, bunched 14s, California | $26.00 | Low for the season8% below usual | ▲ Firmingabout $29 |
| AtlantaCartons, bunched 14s, California | $30.00 | Normal for the seasonusually $28 to $40 | Unsettled |
| DetroitCartons, bunched 14s, California | $24.50 | Low for the season28% below usual | ▲ Firmingabout $27 |
| MiamiCrown cut, short trim, 20 lb cartons loose, Mexico | $26.00 | Low for the season31% below usual | ▲ Firmingabout $30 |
Questions buyers ask
How much does a case of broccoli cost wholesale right now?
$21.00 in New York (cartons, bunched 14s, California). $20.00 in Los Angeles (cartons, bunched 14s, California). $22.50 in Chicago (cartons, bunched 14s, California). $23.00 in Philadelphia (cartons, bunched 14s, California). $26.00 in Boston (cartons, bunched 14s, California). $30.00 in Atlanta (cartons, bunched 14s, California). $24.50 in Detroit (cartons, bunched 14s, California). $26.00 in Miami (crown cut, short trim, 20 lb cartons loose, Mexico).
Are broccoli prices high right now?
In New York, broccoli is 28% below the usual price for this time of year, low for the season.
Will broccoli prices go up or down?
The two-week forecast for New York says prices should go up: about $24 a case, up about 15%. When it calls a firming or softening market, it was right about 3 times in 4 in testing (2021 to 2026).
Shopping for home? See what supermarkets are charging for broccoli this week.