Atlanta wholesale produce prices today
Thursday, November 12, 2026. USDA terminal market prices, updated every market evening.
Cantaloupes, cauliflower and celery are firming in Atlanta, while tomatoes, romaine lettuce and iceberg lettuce are softening. Honeycrisp apples, Fuji apples and pineapples are high for the season with no relief in sight. Broccoli is unsettled.
What to do today
▲ Firming
Lock price with your supplier and get customer quotes out before it moves. Buy a few days deeper only on items that keep.
▼ Softening
Stay on the open market and keep inventory tight. Don't lock price at today's level. Some are still firm this week before they ease.
High for the season
No relief in sight. Price quotes to cover it and look at other counts or packs.
Good value
Cheaper than most years at this time. A good item to feature on specials.
Unsettled
Recent prices and shipping points disagree on direction, so there's no call. Stay close to your supplier on price.
Supply news
From this week's USDA shipping-point and shipment reports.
- LemonsCentral and Southern California and Arizona: supplies and choice 165-235s light, demand moderate. Mexico via Texas: too little supply to quote. Shipments 35% below last year.
- CantaloupesCentral and Western Arizona: supplies light, demand good. Shipments 58% below last year.
- StrawberriesOxnard, CA: supplies very light, demand moderate. Santa Maria, CA: supplies light, demand moderate. Shipments 45% below last year.
- Romaine lettuceSalinas-Watsonville, CA: supplies very light. Shipments 35% below last year.
- AvocadosMexico via Texas: supplies light, demand fairly good. Shipments 17% above last year.
Coming up
Growing areas that usually start or finish in the next five weeks. Supply gaps and price jumps tend to come around these changeovers.
- Iceberg lettuceSalinas-Watsonville, CA usually finishes in mid November. Central San Joaquin Valley, CA usually finishes in late November.
- CabbageCentral Coast, CA usually finishes in late November. Lower Rio Grande Valley, TX usually starts shipping in early December.
- CantaloupesThe desert (Yuma, Imperial, Coachella) usually finishes in late November. Central America imports via Southern California usually starts shipping in early December.
- Sweet cornSouth Georgia usually finishes in late November. Mexico via Nogales, AZ usually starts shipping in mid December.
- Romaine lettuceSalinas-Watsonville, CA usually finishes in late November. Santa Maria, CA usually finishes in mid December.
- CucumbersSouth Georgia usually finishes in early December.
- Bell peppersSouth Georgia usually finishes in early December.
- Roma tomatoesMexico via Nogales, AZ usually starts shipping in early December.
All prices, Atlanta
USDA’s latest quote for each item’s main growing area.
Since going live, 74% of 1,110 price forecasts landed inside their range. See the full track record