Strawberry prices today
Wholesale, per case · updated Wednesday, October 28, 2026
On October 28, 2026, wholesale strawberries (flats 8 1-lb containers with lids, extra large) traded at $34.00 a case in New York (Hunts Point), 23% above the usual price for this time of year. The market is softening: in two weeks, expect about $31 a case, down about 9%.
$34.00a caseFlats 8 1-lb containers with lids, extra large
- Today
- No change
- For the season
- Normal for the season23% above usual
- Next 2 weeks
- ▼ Softeningabout $31 a case, down about 9%
What to do
Keep inventory tight and stay on the open market; don't lock price at today's level.
Supply news
Shipping points higher in Salinas-Watsonville, CA and Santa Maria, CA (Oct 27). Oxnard, CA: too little supply to quote. Shipments 21% below last year.
Weekly case priceUsual range for the time of yearForecast; shading is where 8 in 10 outcomes land
Show the numbers
| Week of | Case price | Usual range |
|---|---|---|
| Oct 26, 2026 | $34.00 | $19.54 to $34.60 |
| Oct 19, 2026 | $24.40 | $17.01 to $31.57 |
| Oct 12, 2026 | $16.00 | $14.98 to $28.96 |
| Oct 5, 2026 | $13.10 | $13.22 to $24.33 |
| Sep 28, 2026 | $9.00 | $12.76 to $20.97 |
| Sep 21, 2026 | $11.00 | $15.25 to $23.62 |
| Sep 14, 2026 | $20.20 | $16.52 to $25.45 |
| Sep 7, 2026 | $27.00 | $18.24 to $25.54 |
| Aug 31, 2026 | $27.00 | $19.83 to $25.54 |
| Aug 24, 2026 | $26.20 | $19.22 to $25.51 |
| Aug 17, 2026 | $28.60 | $14.07 to $25.45 |
| Aug 10, 2026 | $18.60 | $12.40 to $24.68 |
| Aug 3, 2026 | $15.00 | $13.35 to $23.73 |
| Jul 27, 2026 | $7.00 | $13.35 to $22.09 |
| Jul 20, 2026 | $13.00 | $13.35 to $18.08 |
| Jul 13, 2026 | $19.20 | $13.35 to $18.69 |
| Jul 6, 2026 | $19.25 | $15.40 to $20.31 |
| Jun 29, 2026 | $13.00 | $15.82 to $19.75 |
| Jun 22, 2026 | $11.00 | $15.75 to $20.75 |
| Jun 15, 2026 | $13.50 | $13.63 to $20.49 |
| Jun 8, 2026 | $20.00 | $13.08 to $18.68 |
| Jun 1, 2026 | $26.80 | $13.67 to $18.09 |
| May 25, 2026 | $37.00 | $13.80 to $18.09 |
| May 18, 2026 | $27.40 | $13.93 to $18.49 |
| May 11, 2026 | $31.80 | $14.23 to $19.23 |
| May 4, 2026 | $41.00 | $15.03 to $20.99 |
| Apr 27, 2026 | $35.50 | $15.48 to $25.98 |
| Apr 20, 2026 | $24.20 | $16.10 to $30.34 |
| Apr 13, 2026 | $16.60 | $18.15 to $31.76 |
| Apr 6, 2026 | $14.62 | $18.15 to $33.31 |
| Mar 30, 2026 | $19.80 | $16.93 to $33.31 |
| Mar 23, 2026 | $9.80 | $14.33 to $33.93 |
| Mar 16, 2026 | $10.80 | $14.23 to $27.54 |
| Mar 9, 2026 | $11.20 | $14.56 to $27.17 |
| Mar 2, 2026 | $16.50 | $16.42 to $26.81 |
| Feb 23, 2026 | $9.50 | $17.02 to $28.92 |
| Feb 16, 2026 | $11.00 | $18.88 to $33.43 |
| Feb 9, 2026 | $25.00 | $19.20 to $32.65 |
| Feb 2, 2026 | $27.67 | $22.31 to $35.52 |
| Jan 26, 2026 | $27.75 | $22.56 to $35.58 |
| Jan 19, 2026 | $28.00 | $22.74 to $35.97 |
| Jan 12, 2026 | $20.10 | $21.11 to $37.72 |
| Jan 5, 2026 | $19.00 | $22.74 to $40.32 |
| Dec 29, 2025 | $10.25 | $22.29 to $44.76 |
| Dec 22, 2025 | $11.50 | $27.65 to $41.41 |
| Dec 15, 2025 | $12.60 | $27.91 to $39.67 |
| Dec 8, 2025 | $22.40 | $28.17 to $39.29 |
| Dec 1, 2025 | $46.30 | $28.57 to $32.39 |
| Nov 24, 2025 | $49.00 | $28.20 to $32.28 |
| Nov 17, 2025 | $44.80 | $27.59 to $32.28 |
| Nov 10, 2025 | $35.94 | |
| Nov 3, 2025 | $33.00 | |
| Oct 27, 2025 | $38.00 | |
| Oct 20, 2025 | $35.60 | |
| Oct 13, 2025 | $34.75 | |
| Oct 6, 2025 | $28.80 |
$23.00a caseFlats 8 1-lb containers with lids, medium-large
- Today
- No change
- For the season
- Normal for the season7% below usual
- Next 2 weeks
- ▲ Firmingabout $27 a case, up about 17%
What to do
Buy to need (it won't hold), but lock price with your supplier where you can, and update customer quotes before it moves.
Supply news
Shipping points higher in Salinas-Watsonville, CA and Santa Maria, CA (Oct 27). Oxnard, CA: too little supply to quote. Shipments 21% below last year.
Weekly case priceUsual range for the time of yearForecast; shading is where 8 in 10 outcomes land
Show the numbers
| Week of | Case price | Usual range |
|---|---|---|
| Oct 26, 2026 | $23.00 | $20.45 to $29.24 |
| Oct 19, 2026 | $20.20 | $20.05 to $25.23 |
| Oct 12, 2026 | $17.12 | $19.45 to $24.91 |
| Oct 5, 2026 | $16.80 | $17.73 to $24.91 |
| Sep 28, 2026 | $20.20 | $15.35 to $25.23 |
| Sep 21, 2026 | $21.00 | $14.65 to $25.33 |
| Sep 14, 2026 | $25.00 | $14.69 to $25.64 |
| Sep 7, 2026 | $23.00 | $16.32 to $23.34 |
| Aug 31, 2026 | $25.00 | $17.41 to $22.80 |
| Aug 24, 2026 | $21.00 | $17.40 to $21.62 |
| Aug 10, 2026 | $17.40 | $16.80 to $22.58 |
| Aug 3, 2026 | $16.20 | $16.80 to $22.37 |
| Jul 27, 2026 | $14.50 | $16.79 to $20.66 |
| Jul 20, 2026 | $17.50 | $15.07 to $19.80 |
| Jul 13, 2026 | $15.25 | $15.09 to $18.97 |
| Jul 6, 2026 | $13.00 | $13.95 to $18.64 |
| Jun 29, 2026 | $13.00 | $13.09 to $17.55 |
| Jun 22, 2026 | $13.00 | $12.65 to $17.19 |
| Jun 15, 2026 | $13.00 | $11.91 to $16.79 |
| Jun 8, 2026 | $15.20 | $11.84 to $16.28 |
| Feb 23, 2026 | $14.20 | $16.22 to $24.05 |
| Feb 16, 2026 | $19.75 | $19.70 to $29.65 |
| Feb 9, 2026 | $21.40 | $22.99 to $34.74 |
| Feb 2, 2026 | $21.00 | $23.48 to $35.99 |
| Jan 26, 2026 | $22.60 | $23.89 to $35.49 |
| Jan 19, 2026 | $18.00 | $24.02 to $35.62 |
| Jan 12, 2026 | $17.00 | $26.04 to $35.12 |
| Jan 5, 2026 | $11.80 | $28.17 to $34.74 |
| Dec 29, 2025 | $13.00 | $28.17 to $34.74 |
| Dec 22, 2025 | $13.00 | $28.32 to $33.73 |
| Dec 15, 2025 | $17.80 | $28.32 to $33.45 |
| Dec 8, 2025 | $25.80 | $28.84 to $33.45 |
| Dec 1, 2025 | $38.20 | $29.43 to $33.45 |
| Nov 24, 2025 | $39.62 | $29.61 to $33.45 |
| Aug 5, 2024 | $16.00 | $17.02 to $23.18 |
| Jul 29, 2024 | $16.00 | $15.07 to $22.37 |
| Jul 22, 2024 | $16.40 | $14.87 to $22.37 |
| Jul 15, 2024 | $18.00 | $14.48 to $19.40 |
| Mar 18, 2024 | $13.50 | $15.97 to $21.60 |
| Mar 11, 2024 | $13.57 | $15.82 to $21.60 |
| Mar 4, 2024 | $16.05 | $15.85 to $22.06 |
| Feb 26, 2024 | $22.50 | $16.09 to $23.36 |
| Feb 19, 2024 | $35.62 | $19.29 to $29.35 |
| Feb 12, 2024 | $38.00 | $22.99 to $31.29 |
| Feb 5, 2024 | $23.50 | $23.02 to $34.54 |
| Jan 29, 2024 | $22.40 | $23.88 to $35.59 |
| Jan 22, 2024 | $27.15 | $23.96 to $35.69 |
| Jan 15, 2024 | $32.94 | $25.09 to $35.05 |
| Jan 8, 2024 | $34.30 | $27.93 to $33.73 |
| Jan 1, 2024 | $32.50 | $28.17 to $33.73 |
| Dec 25, 2023 | $31.50 | $28.17 to $33.73 |
| Dec 18, 2023 | $31.50 | $27.19 to $37.02 |
| Dec 11, 2023 | $31.50 | $28.32 to $33.59 |
| Nov 27, 2023 | $31.50 | $29.37 to $33.45 |
| Nov 20, 2023 | $31.50 | $28.44 to $33.52 |
| Nov 13, 2023 | $30.30 | $25.61 to $33.07 |
$31.00a caseFlats 8 1-lb containers with lids, medium
- Today
- Unchanged
- For the season
- High for the season26% above usual
- Next 2 weeks
- ▲ Firmingabout $34 a case, up about 11%
What to do
Buy to need (it won't hold), but lock price with your supplier where you can, and update customer quotes before it moves.
Supply news
Shipping points higher in Salinas-Watsonville, CA and Santa Maria, CA (Oct 27). Oxnard, CA: too little supply to quote. Shipments 21% below last year.
Weekly case priceUsual range for the time of yearForecast; shading is where 8 in 10 outcomes land
Show the numbers
| Week of | Case price | Usual range |
|---|---|---|
| Oct 26, 2026 | $31.00 | $19.57 to $29.59 |
| Oct 19, 2026 | $26.55 | $18.78 to $26.86 |
| Oct 5, 2026 | $22.50 | $15.32 to $21.21 |
| Sep 28, 2026 | $22.50 | $14.40 to $21.04 |
| Sep 21, 2026 | $22.50 | $14.90 to $21.21 |
| Sep 14, 2026 | $24.15 | $14.90 to $22.76 |
| Sep 7, 2026 | $27.50 | $15.43 to $23.88 |
| Aug 31, 2026 | $32.25 | $18.84 to $23.39 |
| Aug 24, 2026 | $25.50 | $19.30 to $23.69 |
| Aug 17, 2026 | $19.00 | $18.41 to $23.17 |
| Aug 10, 2026 | $22.00 | $16.11 to $23.54 |
| Aug 3, 2026 | $17.20 | $16.11 to $22.43 |
| Jul 27, 2026 | $13.00 | $16.03 to $25.46 |
| Jul 20, 2026 | $15.00 | $15.95 to $28.79 |
| Jul 13, 2026 | $19.75 | $17.75 to $25.99 |
| Jul 6, 2026 | $10.00 | |
| Jun 29, 2026 | $12.25 | $17.73 to $21.62 |
| Jun 22, 2026 | $12.50 | $13.34 to $19.34 |
| Jun 15, 2026 | $19.00 | $10.64 to $17.99 |
| Jun 8, 2026 | $20.80 | $10.91 to $16.97 |
| Jun 1, 2026 | $24.15 | $11.17 to $16.16 |
| May 25, 2026 | $25.88 | $11.96 to $16.45 |
| May 18, 2026 | $24.00 | $14.01 to $17.09 |
| May 11, 2026 | $25.70 | $14.64 to $17.31 |
| May 4, 2026 | $25.00 | $14.42 to $17.38 |
| Apr 27, 2026 | $23.00 | $13.68 to $19.56 |
| Apr 20, 2026 | $21.40 | $13.45 to $18.55 |
| Apr 13, 2026 | $17.40 | $13.07 to $18.37 |
| Apr 6, 2026 | $16.75 | $13.39 to $21.56 |
| Mar 30, 2026 | $10.00 | $13.71 to $22.40 |
| Mar 23, 2026 | $7.38 | $14.40 to $22.32 |
| Mar 16, 2026 | $11.25 | $14.48 to $22.40 |
| Mar 9, 2026 | $10.40 | $15.13 to $22.03 |
| Mar 2, 2026 | $15.75 | $16.10 to $21.71 |
| Feb 23, 2026 | $14.00 | $16.56 to $21.77 |
| Feb 16, 2026 | $24.50 | $17.47 to $23.53 |
| Feb 9, 2026 | $25.90 | $19.79 to $26.00 |
| Feb 2, 2026 | $27.60 | $21.19 to $26.33 |
| Jan 26, 2026 | $25.25 | $21.30 to $29.49 |
| Jan 19, 2026 | $26.00 | $21.24 to $32.40 |
| Jan 12, 2026 | $19.40 | $21.01 to $32.60 |
| Jan 5, 2026 | $14.50 | $20.85 to $33.04 |
| Dec 29, 2025 | $14.50 | $20.33 to $34.81 |
| Dec 22, 2025 | $13.50 | $21.59 to $36.29 |
| Dec 15, 2025 | $15.40 | $24.62 to $36.00 |
| Dec 8, 2025 | $29.55 | $24.95 to $36.03 |
| Dec 1, 2025 | $50.62 | $27.59 to $36.19 |
| Nov 24, 2025 | $48.88 | $28.26 to $34.46 |
| Nov 17, 2025 | $40.00 | $27.26 to $34.01 |
| Nov 10, 2025 | $31.50 | $25.37 to $32.48 |
| Nov 3, 2025 | $32.45 | $21.92 to $29.88 |
| Oct 27, 2025 | $34.40 | $18.22 to $27.74 |
| Oct 20, 2025 | $28.00 | $17.46 to $23.06 |
| Oct 13, 2025 | $21.00 | |
| Oct 6, 2025 | $21.00 | $15.20 to $20.10 |
| Sep 29, 2025 | $18.50 | $14.28 to $20.29 |
The three markets
| Market | Case | For the season | Next 2 weeks |
|---|---|---|---|
| New York (Hunts Point) | $34.00 | Normal for the season23% above usual | ▼ Softeningabout $31 |
| Los Angeles | $23.00 | Normal for the season7% below usual | ▲ Firmingabout $27 |
| Chicago | $31.00 | High for the season26% above usual | ▲ Firmingabout $34 |
Questions buyers ask
How much does a case of strawberries cost wholesale right now?
$34.00 in New York (flats 8 1-lb containers with lids, extra large). $23.00 in Los Angeles (flats 8 1-lb containers with lids, medium-large). $31.00 in Chicago (flats 8 1-lb containers with lids, medium).
Are strawberry prices high right now?
In New York, strawberries are 23% above the usual price for this time of year, normal for the season.
Will strawberry prices go up or down?
The two-week forecast for New York says prices should come down: about $31 a case, down about 9%. When it calls a firming or softening market, it was right about 7 times in 10 in testing (2021 to 2026).