Los Angeles wholesale produce prices today

Wednesday, October 28, 2026 · USDA terminal market prices, updated every market evening

Strawberries and broccoli are firming in Los Angeles, while bell peppers, iceberg lettuce and romaine lettuce are softening. Onions, cucumbers and potatoes are high for the season with no relief in sight.

What to do today

▲ Firming

Lock price with your supplier and get customer quotes out before it moves. Buy a few days deeper only on items that keep.

▼ Softening

Stay on the open market and keep inventory tight. Don't lock price at today's level. Some are still firm this week before they ease.

High for the season

No relief in sight. Price quotes to cover it and look at other counts or packs.

Good value

Cheaper than most years at this time. A good item to feature on specials.

Supply news

From this week's USDA shipping-point and shipment reports.

LemonsShipping points lower on some packs in Central and Southern California and Arizona (Oct 27). Mexico via Texas: too little supply to quote. Shipments 26% below last year.
StrawberriesShipping points higher in Salinas-Watsonville, CA and Santa Maria, CA (Oct 27). Oxnard, CA: too little supply to quote. Shipments 21% below last year.
BroccoliShipping points higher on some packs in Santa Maria, CA (Oct 27). Shipments 27% above last year.
CarrotsShipping points higher on some packs in Guatemala imports via South Florida (Oct 27). Shipments 26% above last year.
Romaine lettuceShipping points slightly lower in Salinas-Watsonville, CA (Oct 27). Shipments 19% below last year.

Signs of a move

Patterns that came before a price move at least two times in three over the last 10 years. They only show here when one appears.

▼ Iceberg lettuce likely to ease next weekUSDA's market reporters in Los Angeles are calling it lower (“Market slightly lower”).This sign was right 46 of the last 61 times.

All prices, Los Angeles

AvocadosHass, cartons 2 layer, 48sLow for the season40% below usual$32.00a caseSteadyabout $32 BananasBaby, 15 lb cartonsNormal for the seasonabout usual$15.00a caseSteadyabout $15 Bell peppersGreen, 1 1/9 bushel cartons, extra largeHigh for the season29% above usual$35.88a case▼ Softeningabout $32 BroccoliCartons, bunched 14sNormal for the season17% below usual$20.50a case▲ Firmingabout $23 Carrots25 lb sacks loose, jumboLow for the season19% below usual$11.50a caseSteadyabout $12 CeleryCartons, 2 1/2 dozenNormal for the season6% above usual$22.75a caseSteadyabout $23 Cucumbers1 1/9 bushel cartons, largeHigh for the season26% above usual$31.00a caseSteadyabout $30 Iceberg lettuceCartons, film lined 24sNormal for the season19% above usual$53.00a case▼ Softeningabout $47 Lemons7/10 bushel cartons, 115sLow for the season38% below usual$25.50a caseSteadyabout $26 LimesSeedless, 40 lb cartons, 200sNormal for the season36% above usual$34.50a caseSteadyabout $33 OnionsYellow, 50 lb sacks, jumboHigh for the season20% above usual$19.00a caseSteadyabout $19 PotatoesRusset, 50 lb cartons, 70sHigh for the season49% above usual$27.50a caseSteadyabout $28 Roma tomatoesRoma, light red-red, 25 lb cartons loose, extra largeHigh for the season53% above usual$39.00a caseSteadyabout $38 Romaine lettuceCartons film lined, 24sNormal for the season13% above usual$47.50a case▼ Softeningabout $45 StrawberriesFlats 8 1-lb containers with lids, medium-largeNormal for the season7% below usual$23.00a case▲ Firmingabout $27 TomatoesVine ripe - on the vine, red, 5 kg/11 lb flats, 4-5 count68% above last yearsame week, last year$21.00a caseSteadyabout $21

Since going live, 82% of 651 price forecasts landed inside their range. See the full track record