Broccoli prices today
Wholesale, per case · updated Wednesday, October 28, 2026
On October 28, 2026, wholesale broccoli (cartons, bunched 14s) traded at $33.00 a case in New York (Hunts Point), 22% above the usual price for this time of year. The market is softening: in two weeks, expect about $27 a case, down about 19%.
$33.00a caseCartons, bunched 14s
- Today
- No change
- For the season
- High for the season22% above usual
- Next 2 weeks
- ▼ Softeningabout $27 a case, down about 19%
What to do
Keep inventory tight and stay on the open market; don't lock price at today's level. Relief is coming on a high market.
Supply news
Shipping points higher on some packs in Santa Maria, CA (Oct 27). Shipments 27% above last year.
Weekly case priceUsual range for the time of yearForecast; shading is where 8 in 10 outcomes land
Show the numbers
| Week of | Case price | Usual range |
|---|---|---|
| Oct 19, 2026 | $33.00 | $23.30 to $29.52 |
| Oct 12, 2026 | $33.00 | $24.36 to $29.52 |
| Oct 5, 2026 | $28.00 | $24.91 to $29.88 |
| Sep 28, 2026 | $28.00 | $25.48 to $29.66 |
| Sep 21, 2026 | $30.90 | $25.12 to $29.52 |
| Aug 31, 2026 | $23.00 | $20.16 to $26.13 |
| Aug 24, 2026 | $23.00 | $19.99 to $25.07 |
| Aug 17, 2026 | $23.00 | $19.63 to $25.04 |
| Aug 10, 2026 | $23.00 | $19.63 to $25.00 |
| Aug 3, 2026 | $23.00 | $20.08 to $25.00 |
| Jul 27, 2026 | $26.20 | $20.18 to $25.06 |
| Jul 20, 2026 | $27.00 | $21.00 to $25.10 |
| Jul 13, 2026 | $27.00 | $21.00 to $26.85 |
| Jul 6, 2026 | $29.50 | $21.21 to $27.39 |
| Jun 29, 2026 | $29.50 | $21.53 to $27.39 |
| Jun 22, 2026 | $23.00 | $21.59 to $27.39 |
| Jun 15, 2026 | $23.00 | $21.59 to $29.32 |
| Jun 8, 2026 | $25.00 | $21.59 to $29.32 |
| Jun 1, 2026 | $25.00 | $21.35 to $29.75 |
| May 25, 2026 | $27.00 | $21.08 to $29.75 |
| May 18, 2026 | $41.00 | $20.43 to $29.75 |
| May 11, 2026 | $41.00 | $19.76 to $28.39 |
| May 4, 2026 | $40.20 | $19.66 to $27.73 |
| Apr 13, 2026 | $25.00 | $19.60 to $27.12 |
| Apr 6, 2026 | $27.00 | $19.62 to $26.38 |
| Mar 30, 2026 | $25.00 | $18.81 to $27.06 |
| Mar 23, 2026 | $24.20 | $18.41 to $26.38 |
| Mar 16, 2026 | $23.00 | $18.29 to $26.04 |
| Mar 9, 2026 | $23.00 | $18.41 to $24.86 |
| Mar 2, 2026 | $23.00 | $17.90 to $22.72 |
| Feb 23, 2026 | $27.00 | $17.49 to $22.20 |
| Feb 16, 2026 | $31.00 | $17.16 to $22.07 |
| Feb 9, 2026 | $44.00 | $17.16 to $22.65 |
| Feb 2, 2026 | $45.00 | $17.51 to $24.23 |
| Jan 26, 2026 | $30.00 | $19.07 to $27.96 |
| Jan 19, 2026 | $27.00 | $19.54 to $30.53 |
| Jan 12, 2026 | $27.00 | $22.14 to $31.75 |
| Jan 5, 2026 | $30.00 | $23.53 to $32.50 |
| Dec 29, 2025 | $30.00 | $23.92 to $31.61 |
| Dec 22, 2025 | $30.00 | $21.79 to $30.26 |
| Dec 15, 2025 | $29.00 | $21.27 to $30.86 |
| Dec 8, 2025 | $29.00 | $21.27 to $35.29 |
| Dec 1, 2025 | $29.00 | $22.02 to $35.98 |
| Oct 13, 2025 | $29.00 | $24.30 to $29.15 |
| Oct 6, 2025 | $29.00 | $24.64 to $30.19 |
| Sep 29, 2025 | $28.20 | $25.21 to $29.88 |
| Sep 22, 2025 | $29.00 | $24.89 to $29.06 |
| Sep 15, 2025 | $29.00 | $24.38 to $27.44 |
| Sep 8, 2025 | $29.00 | $21.52 to $26.79 |
| Sep 1, 2025 | $19.00 | $20.40 to $26.11 |
| Aug 25, 2025 | $19.00 | $20.01 to $25.07 |
| Aug 18, 2025 | $20.20 | $19.64 to $25.00 |
| Aug 11, 2025 | $24.50 | $19.63 to $24.26 |
| Aug 4, 2025 | $24.50 | $20.01 to $24.15 |
| Jul 21, 2025 | $27.40 | $20.66 to $24.84 |
| Jul 14, 2025 | $28.00 | $20.66 to $25.86 |
$20.50a caseCartons, bunched 14s
- Today
- No change
- For the season
- Normal for the season17% below usual
- Next 2 weeks
- ▲ Firmingabout $23 a case, up about 11%
What to do
Buy to need (it won't hold), but lock price with your supplier where you can, and update customer quotes before it moves.
Supply news
Shipping points higher on some packs in Santa Maria, CA (Oct 27). Shipments 27% above last year.
Weekly case priceUsual range for the time of yearForecast; shading is where 8 in 10 outcomes land
Show the numbers
| Week of | Case price | Usual range |
|---|---|---|
| Oct 26, 2026 | $20.50 | $19.98 to $28.27 |
| Oct 19, 2026 | $20.50 | $20.16 to $29.24 |
| Oct 12, 2026 | $31.00 | $20.79 to $32.07 |
| Oct 5, 2026 | $33.90 | $20.79 to $34.05 |
| Sep 28, 2026 | $29.00 | $20.93 to $33.69 |
| Sep 21, 2026 | $26.90 | $22.44 to $29.76 |
| Sep 14, 2026 | $25.20 | $20.13 to $26.67 |
| Sep 7, 2026 | $25.00 | $17.47 to $24.94 |
| Aug 31, 2026 | $25.00 | $16.82 to $23.11 |
| Aug 24, 2026 | $25.00 | $15.85 to $19.98 |
| Aug 17, 2026 | $25.00 | $15.49 to $19.01 |
| Aug 10, 2026 | $25.00 | $15.29 to $18.26 |
| Aug 3, 2026 | $24.50 | $14.66 to $19.01 |
| Jul 27, 2026 | $24.50 | $14.65 to $19.01 |
| Jul 20, 2026 | $24.50 | $15.49 to $19.44 |
| Jul 13, 2026 | $24.50 | $16.18 to $20.13 |
| Jul 6, 2026 | $24.50 | $16.65 to $22.51 |
| Jun 29, 2026 | $24.25 | $16.70 to $22.51 |
| Jun 22, 2026 | $19.50 | $16.72 to $22.90 |
| Jun 15, 2026 | $19.00 | $16.70 to $22.00 |
| Jun 8, 2026 | $19.00 | $16.70 to $21.96 |
| Jun 1, 2026 | $19.50 | $16.32 to $21.20 |
| May 25, 2026 | $23.00 | $15.84 to $22.03 |
| May 18, 2026 | $26.50 | $15.70 to $22.23 |
| May 11, 2026 | $37.30 | $15.70 to $21.96 |
| May 4, 2026 | $46.80 | $15.32 to $20.71 |
| Apr 27, 2026 | $39.60 | $15.24 to $20.15 |
| Apr 20, 2026 | $36.50 | $15.19 to $20.40 |
| Apr 13, 2026 | $36.50 | $15.47 to $20.83 |
| Apr 6, 2026 | $29.90 | $15.83 to $21.15 |
| Mar 30, 2026 | $23.90 | $16.01 to $21.48 |
| Mar 23, 2026 | $21.50 | $15.96 to $21.48 |
| Mar 16, 2026 | $21.50 | $15.94 to $21.48 |
| Mar 9, 2026 | $23.10 | $15.45 to $20.84 |
| Mar 2, 2026 | $26.70 | $14.63 to $19.33 |
| Feb 23, 2026 | $37.10 | $14.51 to $18.09 |
| Feb 16, 2026 | $39.50 | $14.56 to $17.58 |
| Feb 9, 2026 | $39.50 | $14.76 to $17.62 |
| Feb 2, 2026 | $38.90 | $15.19 to $18.18 |
| Jan 26, 2026 | $33.70 | $15.42 to $20.02 |
| Jan 19, 2026 | $29.50 | $16.03 to $24.00 |
| Jan 12, 2026 | $25.40 | $16.93 to $27.29 |
| Jan 5, 2026 | $29.00 | $18.03 to $27.69 |
| Dec 29, 2025 | $29.00 | $18.76 to $27.50 |
| Dec 22, 2025 | $29.00 | $16.46 to $25.50 |
| Dec 15, 2025 | $28.50 | $16.46 to $25.91 |
| Dec 8, 2025 | $18.10 | $16.77 to $28.52 |
| Dec 1, 2025 | $23.50 | $16.98 to $30.98 |
| Nov 24, 2025 | $22.12 | $17.87 to $32.90 |
| Nov 17, 2025 | $20.20 | $19.31 to $32.81 |
| Nov 10, 2025 | $19.00 | $20.04 to $28.64 |
| Nov 3, 2025 | $25.50 | $19.98 to $27.84 |
| Oct 27, 2025 | $31.50 | $19.92 to $28.14 |
| Oct 20, 2025 | $45.40 | $19.86 to $28.21 |
| Oct 13, 2025 | $49.50 | $19.73 to $29.61 |
| Oct 6, 2025 | $46.50 | $20.79 to $33.32 |
$37.50a caseCartons, bunched 14s
- Today
- No change
- For the season
- High for the season22% above usual
- Next 2 weeks
- ▼ Softeningabout $31 a case, down about 16%
What to do
Keep inventory tight and stay on the open market; don't lock price at today's level. Relief is coming on a high market.
Supply news
Shipping points higher on some packs in Santa Maria, CA (Oct 27). Shipments 27% above last year.
Weekly case priceUsual range for the time of yearForecast; shading is where 8 in 10 outcomes land
Show the numbers
| Week of | Case price | Usual range |
|---|---|---|
| Oct 19, 2026 | $37.50 | $25.93 to $34.68 |
| Oct 12, 2026 | $37.50 | $27.52 to $36.97 |
| Oct 5, 2026 | $37.50 | $29.24 to $38.64 |
| Sep 28, 2026 | $35.50 | $29.53 to $37.83 |
| Sep 21, 2026 | $35.70 | $28.94 to $36.07 |
| Sep 14, 2026 | $33.90 | $25.50 to $33.72 |
| Sep 7, 2026 | $14.00 | $22.30 to $32.83 |
| Aug 31, 2026 | $27.50 | $21.53 to $29.37 |
| Aug 24, 2026 | $26.25 | $20.78 to $28.58 |
| Aug 17, 2026 | $26.25 | $19.58 to $25.47 |
| Aug 10, 2026 | $22.25 | $19.11 to $24.37 |
| Aug 3, 2026 | $22.25 | $19.06 to $24.10 |
| Jul 27, 2026 | $22.25 | $20.70 to $24.10 |
| Jul 20, 2026 | $22.25 | $20.87 to $25.29 |
| Jul 13, 2026 | $24.00 | $20.96 to $26.52 |
| Jul 6, 2026 | $24.70 | $21.00 to $26.51 |
| Jun 29, 2026 | $33.50 | $21.04 to $27.57 |
| Jun 22, 2026 | $24.00 | $20.94 to $29.88 |
| Jun 15, 2026 | $14.00 | $22.28 to $29.36 |
| May 25, 2026 | $23.50 | $21.32 to $29.92 |
| May 11, 2026 | $62.50 | $18.87 to $29.89 |
| May 4, 2026 | $68.50 | $18.87 to $29.67 |
| Apr 27, 2026 | $63.50 | $18.58 to $28.68 |
| Mar 30, 2026 | $23.50 | $18.00 to $28.96 |
| Mar 23, 2026 | $23.50 | $18.31 to $28.29 |
| Mar 16, 2026 | $20.35 | $17.13 to $27.55 |
| Mar 9, 2026 | $23.10 | $16.44 to $26.46 |
| Mar 2, 2026 | $24.00 | $15.42 to $25.50 |
| Feb 23, 2026 | $22.30 | $15.13 to $25.05 |
| Feb 16, 2026 | $26.25 | $14.95 to $23.52 |
| Feb 9, 2026 | $26.25 | $15.95 to $22.68 |
| Feb 2, 2026 | $26.25 | $17.12 to $23.49 |
| Jan 26, 2026 | $26.25 | $19.32 to $26.59 |
| Jan 19, 2026 | $26.25 | $21.02 to $28.89 |
| Jan 12, 2026 | $23.70 | $22.01 to $30.78 |
| Jan 5, 2026 | $27.50 | $23.21 to $31.31 |
| Dec 29, 2025 | $29.00 | $23.48 to $31.02 |
| Dec 22, 2025 | $26.25 | $21.88 to $30.64 |
| Dec 15, 2025 | $26.25 | $20.94 to $30.91 |
| Dec 8, 2025 | $24.20 | $21.62 to $40.19 |
| Dec 1, 2025 | $24.50 | $21.65 to $41.73 |
| Nov 24, 2025 | $31.50 | $23.50 to $44.09 |
| Nov 17, 2025 | $31.50 | $26.99 to $44.19 |
| Nov 10, 2025 | $28.75 | $27.29 to $43.85 |
| Nov 3, 2025 | $32.00 | $26.08 to $33.96 |
| Oct 27, 2025 | $32.00 | $25.88 to $33.58 |
| Oct 20, 2025 | $42.90 | $25.88 to $33.40 |
| Oct 13, 2025 | $59.25 | $25.88 to $33.58 |
| Oct 6, 2025 | $42.00 | $29.14 to $37.61 |
| Sep 29, 2025 | $29.00 | $29.56 to $37.61 |
| Sep 22, 2025 | $26.25 | $28.94 to $36.07 |
| Sep 15, 2025 | $32.25 | $25.50 to $34.30 |
| Sep 1, 2025 | $25.00 | $21.53 to $29.37 |
| Aug 25, 2025 | $28.25 | $20.88 to $28.58 |
| Aug 18, 2025 | $18.50 | $20.78 to $25.47 |
| Aug 11, 2025 | $16.50 | $20.72 to $24.37 |
The three markets
| Market | Case | For the season | Next 2 weeks |
|---|---|---|---|
| New York (Hunts Point) | $33.00 | High for the season22% above usual | ▼ Softeningabout $27 |
| Los Angeles | $20.50 | Normal for the season17% below usual | ▲ Firmingabout $23 |
| Chicago | $37.50 | High for the season22% above usual | ▼ Softeningabout $31 |
Questions buyers ask
How much does a case of broccoli cost wholesale right now?
$33.00 in New York (cartons, bunched 14s). $20.50 in Los Angeles (cartons, bunched 14s). $37.50 in Chicago (cartons, bunched 14s).
Are broccoli prices high right now?
In New York, broccoli is 22% above the usual price for this time of year, high for the season.
Will broccoli prices go up or down?
The two-week forecast for New York says prices should come down: about $27 a case, down about 19%. When it calls a firming or softening market, it was right about 7 times in 10 in testing (2021 to 2026).